WIN
Always Getting Better
Hard Races.
Real Wins.

Every race here was real, and every win meant something to a real community. This is the work we've done across 48 states.

Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
Race Type:
Core Value:
Independent Expenditure
Anti-Vivek Ramaswamy I.E.
Governor · Ohio
Early, targeted ads aimed at double-hater voters, as well as pre-work by a trained social media cohort, drove a 10-point collapse for Ramaswamy.
52%
Win for
Amy Acton
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Ballot Measure
No on 82
Ballot Measure · Colorado
Tested “living storyboards” and moved from minimal support for a “no” vote to defeating a fossil fuel-backed amendment.
54%
Win for
No on 82
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Ballot Measure
No Everything Tax
No on 4 & 5 · Missouri
Innovative ads and a trained coalition social cohort helped defeat the Everything Tax in a landslide.
83%
Win for No
Everything Tax
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Mayoral Race
Monroe Nichols
Mayor · Tulsa, Oklahoma
Started 20 points down against a 3-to-1 spending gap and won in a blowout to become Tulsa's first Black mayor.
57%
Of the
Vote
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Congressional Primary
Joyce Beatty
U.S. House · Ohio
Came from 34 points down in seven weeks, then beat back a well-funded challenge during a pandemic.
+34
Points
Gained
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Mayoral Race
Steven Reed
Mayor · Montgomery, Alabama
Montgomery's first Black mayor won a 12-candidate race, then beat back a $750,000 sneak attack to win reelection.
67%
Of the
Vote
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Mayoral Race
Tim Kelly
Mayor · Chattanooga, Tennessee
Started at 2% in a 17-candidate field and won the runoff 60–40.
60%
Runoff
Vote
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Congressional Primary
Bonnie Watson Coleman
U.S. House · New Jersey
Outspent 7-to-1 and down 10 in her opponent's poll, she won 43–28 on the way to becoming New Jersey's first Black congresswoman.
43%
Of the
Vote
Read more
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