Brave Enough to Find a New Way
WhyCounterPoint.
What We Believe

The Counterpoint team believes effective political media separates politicians from someone trustworthy who represents your interests. We collaborate with progressive candidates who make real change, and winning means we're doing our part.

90%
Win rate
48
States worked
50+
Reed & Pollie Awards
$80M+
Media buys managed
Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
The Record
Wins That Mattered.
Alabama
Steven Reed · Won a 12-candidate race with 67%, then beat back a $750,000 late attack to win reelection.
Mayoral
Ohio
Joyce Beatty · Came from 34 points down to win her first primary, then won 68–32 against a well-funded challenger.
Congressional
Ohio
Anti-Vivek Ramaswamy I.E. · Early, targeted ads aimed at double-hater voters, as well as pre-work by a trained social media cohort, drove a 10-point collapse for a candidate nobody thought could lose.
Governor · Independent Expenditure
Oklahoma
Monroe Nichols · Started 20 points down and outspent 3-to-1, then won in a blowout, 57–43.
Mayoral
Colorado
No on 82 · Tested “living storyboards” and moved from a poll showing minimal support for a “no” vote to helping defeat a fossil fuel-backed constitutional amendment with 54% of the vote.
Ballot Measure
Tennessee
Tim Kelly · Started at 2% in a 17-candidate field and won the runoff 60–40.
Mayoral
Recognition
The Work Speaks.
ReedAwards
Campaigns & Elections Magazine
Why it matters
ReedAwards

The Reed Awards are the gold standard for political campaign excellence. They recognize the best advertising, strategy, and digital work in the country.

PollieAwards
American Association of Political Consultants
Why it matters
PollieAwards

The Pollies honor the best political advertising and consulting in the country. Our creative work has been recognized multiple times for moving voters and changing outcomes.

NationalCoverage
Press & Broadcast Recognition
Why it matters
NationalCoverage

Our work has been featured on NPR, CNN, MSNBC, The Daily Show, and The Colbert Report. We didn't go looking for that attention. The work earned it.

As seen on
NPR CNN MSNBC The Daily Show The Colbert Report
From Our Clients
Don't Take Our Word For It.
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Ready toWin Your Race?

Tell us about your race, ballot measure, or movement, and we'll tell you what it takes to win. No obligation, just a real conversation about how we can help.

Let's Talk Strategy