Amendment 82 would have written a right to buy and sell natural gas into the Colorado Constitution, even though buying and selling natural gas is already legal in the state.

Backed by Advance Colorado, a dark money group that doesn’t disclose its donors, the measure would have handed gas companies a powerful new tool to overturn commonsense rules on water pollution and fracking near homes and schools. As a constitutional change, it would have been permanent and hard to undo.

We developed numerous concepts using innovative technologies to create “living storyboards” that were tested, then turned the best-performing concepts into ads through a traditional production process.

We also trained the coalition’s cohort on effective use of social media so they could break through the algorithm and have an impact. With a small, Colorado-based team made up of coalition members, they reached more than 72,000 unique accounts over the last month of the campaign.

No on 82 won with 54% of the vote, beating back conservative and fossil fuel interests and proving the Colorado Constitution is for the people, not corporate polluters.