Perceptive & Flexible
What WeDo.

Politics rewards conventional wisdom — until it doesn't. Every race and electorate is different, and we use the right tools at the right time to get your campaign what it needs to win.

Our Approach
"Be like water making its way through cracks. Be water, my friend."
— Bruce Lee
Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
Six Ways We Win.

We've worked in 48 states, over 100 media markets, and in more races than we can count. That means we have the experience to create tailored strategies that work for exactly what your campaign needs. We don't upsell. We win.

01 / Service
Digital and Social MediaAdvertising
What's included

We run targeted digital advertising across pre-roll video, display, social, and programmatic platforms. Our goal is to reach the right voters at the right time, and our GOTV wins show our strategies work.

  • Pre-roll & video ads
  • Programmatic display
  • Social media advertising
  • Audience targeting & retargeting
02 / Service
Organic Social Content& Organizing
What's included

Paid ads get attention, but organic strategy builds a movement. We create social content, video, and graphics that tell your story, and we help campaigns build the organizing infrastructure that turns persuaded voters into votes cast.

  • Organic social media strategy
  • Content creation & production
  • Community & volunteer organizing
  • GOTV mobilization
03 / Service
Campaign Messaging& Strategy
What's included

Before we make a single ad, we take the time to understand your race, your opponent, and your electorate. From there, we build a message that defines what you stand for, who you need to reach, and how you close the gap.

  • Messaging & positioning
  • Voter targeting strategy
  • Earned media strategy
  • Opponent contrast research
  • Candidate media & debate training
04 / Service
Media Buying& Placement
What's included

Since 2008, Kati Bumgardner has managed over $80 million in media buys across 40 states and more than 100 markets. We negotiate hard and buy smart so every dollar of your budget goes as far as it can.

  • TV & radio negotiation
  • Digital media planning
  • Budget allocation strategy
  • Post-buy analysis & reporting
05 / Service
TVAdvertising
What's included

We write, produce, and place TV spots across broadcast, cable, and connected TV. Our ads have run on CNN, MSNBC, and local stations in over 100 markets, and they're built to move voters.

  • Broadcast & cable
  • Connected TV / streaming
  • Script & production
  • Placement & trafficking
06 / Service
Radio and StreamingAdvertising
What's included

Radio is still one of the most cost-effective and trusted ways to reach voters, especially persuadable voters in local races. We write spots that stick with listeners and buy schedules that get the most reach out of your budget.

  • AM/FM broadcast
  • Streaming audio
  • Script & production
  • Market scheduling
How We Work
NoPlaybook.Just Wins.

We've seen too many campaigns lose because a consultant ran the same play they ran three cycles ago. Every engagement starts from scratch — with your race, your candidate, your community.

01
We Listen First

Before strategy, before creative, before a single media buy — we learn. We get to know your candidate, issue or cause, your district, your voters, and your opponent. We don't assume anything.

02
We Build the Right Plan

We build the right mix of services around your race and your budget. Every piece of the plan has a purpose, and all of it is aimed at giving you the best path to winning.

03
We Adapt in Real Time

Campaigns are living things. Opponents shift, news breaks, and momentum swings. We keep a close eye on your race and adjust when we need to, keeping your campaign on track from filing day to election night.

Ready toWin Your Race?

Tell us about your race, ballot measure, or movement, and we'll tell you what it takes to win. No obligation, just a real conversation about how we can help.

Let's Talk Strategy