Collaborative Creatives
The PeopleBehind the Wins.

We see every campaign as a true collaboration. Our best work happens when everyone works together as equals, challenges each other's ideas, and builds something none of us could have made alone.

Our Belief
"Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life."
— Amy Poehler
Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
John Rowley
John Rowley
Founder

John Rowley is the Founder of CounterPoint Messaging.

His first work was in radio and television in Burlington, Iowa. Since then, Rowley has worked on over 500 political campaigns for Democrats in 48 states – winning 90 percent of his campaigns. He has worked with candidates from President and governor to city council.

John has led research, messaging and paid communications for political campaigns and public affairs efforts in 48 states.

Rowley has worked with 20 Members of Congress. Rowley has provided political analysis on MSNBC, CNBC, CNN, FOX Business, Fox News and NPR.

His firm has won 50+ Reed and Pollie Awards for excellence in political advertising. His commercials have been featured on NPR, PBS, CNN, FOX, MSNBC and The Daily Show with Jon Stewart. His firm’s work has been covered by The New York Times, The Wall Street Journal, and The Washington Post.

For corporate clients, Rowley handles branding, advertising, video production and crisis management.

48
States
100+
Media markets
90%
Win rate
Connect with John on LinkedIn
Kati Bumgardner
Kati Bumgardner
VP of Media and Operations

Kati Bumgardner is the VP of Media and Operations for CounterPoint Messaging where she acts as a media planner and buyer.

Since 2008, Kati has managed over $80 million in media buys in 40 states and over 100 markets. When she isn’t personally placing buys, she also oversees a team of media buyers.

Kati was named "40 Under 40" by the American Association of Political Consultants in 2022. She serves on the Political Advisory Board for FastPay payment solutions.

Kati is originally from Central Illinois. She attended Belmont University in Nashville where she majored in Political Science. Kati lives outside Nashville with her husband, their daughter and their dog, Boone, and cats, Celine Dion and Layla.

$80M+
Media buys managed
40
States
2008
In the game since
Connect with Kati on LinkedIn
The Full Team
Everyone All In.
Ben Tobias
Ben Tobias
VP, Campaign Strategy
Bio
Ben Tobias
VP, Campaign Strategy

Ben Tobias leads campaign strategy, team leadership and execution. Since 2009, he has worked on local and federal races, ballot questions and issue campaigns. He brings the experience of building and leading campaign teams to decisions about message, audience and how the program comes together.

LinkedIn
Rachel Brody
Rachel Brody
Social Media Director
Bio
Rachel Brody
Social Media Director

Rachel Brody leads social media strategy, helping campaigns, organizations and causes turn complex issues into clear social content. She has run social media for municipal and federal campaigns and built the social presence of candidates, advocacy organizations and PACs from the ground up.

LinkedIn
Chuck Arnold
Chuck Arnold
Director of Creative Services and Post-Production
Bio
Chuck Arnold
Director of Creative Services and Post-Production

Chuck Arnold leads creative services and post-production, bringing experience in filmmaking, animation and political advertising to the creative process. He combines production craft with emerging technology, from the initial concept through the edit and final delivery.

LinkedIn
Matthew Coppinger
Matthew Coppinger
Director of Research and Programmatic Display
Bio
Matthew Coppinger
Director of Research and Programmatic Display

Matthew Coppinger leads internal research, helping the team understand each campaign and district. He also produces programmatic display advertising, connecting the research and message to the creative voters see.

LinkedIn
Want toWork With Us?

From interns to clients to collaborators, we value the people in this business more than the business itself. Let's talk.

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