Missouri voters faced a ballot measure that would phase out the state income tax and open the door to raising or creating taxes on nearly everything else in the state, with marijuana the only exception because of separate legislation.
A coalition of organizations came together to defeat it.
We used innovative technologies to create impactful ads that moved the needle with voters.
We also trained a cohort of coalition partners on how to create and sustain interest through organic social media, which helped carry the campaign through the early weeks before funding was fully available. Over four social media “storms” in just under a month, the cohort reached at least 342,000 unique accounts, earning an estimated $20,000 in earned media value and strengthening the coalition’s bonds along the way.
The Everything Tax went down in a landslide: No won with 83% of the vote, with just 16% voting to pass the amendment.
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