All Case Studies
Mayoral Race
Monroe NicholsMayor · Tulsa, Oklahoma
State
Oklahoma
Our Role
Media & Digital
Result
Won
Passionate Persuaders Cultivators of Long-Term Relationships
Passionate Persuaders Perceptive & Flexible Collaborative Creatives Always Getting Better Brave Enough to Find a New Way Cultivators of Long-Term Relationships
01
The Challenge

Almost everyone was picking Monroe Nichols' opponent, Karen Keith: a former news anchor and well-liked county commissioner with a 3-to-1 spending advantage. Nichols started the race 20 points behind, running to become the first Black mayor of a city that is only 10% Black.

02
Our Approach

Monroe had a vision for Tulsa's future and the plans to make it happen. We built the campaign around an emotional message that carried that vision, and backed it with paid advertising and a smart field strategy.

03
The Result

Nichols came from behind to win in a blowout, 57% to 43%, and became Tulsa's first Black mayor.

57%
Of the vote, after starting 20 points behind
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